Life defines itself by desires and satisfying the same. The “Age of You” is here and now. Success requires a new breed of communication to manage the transformation.
Digitalization and its influence on our lives give rise to new “fields of longing”. The quest for vision, structure and something to rely on is omnipresent. New identities are in demand, especially in online communication. The number of online purchase decisions is increasing constantly. E-commerce is here to stay and grow exponentially and still, most websites lack emotion and a clear message.
95 % of all decisions are made sub-consciously. Economic decisions are largely based on the unconscious processes and are very much determined and driven by emotions. Continued sensory overload makes it difficult to deliver a message to consumers. We focus on neuroscientific methods to deliver your message.
Corporate communication (internal & external)
Communication is key and it is getting more and more difficult to deliver the message. The increase in channels as well as information overload call for customized integrated corporate communication. Timing, content and its delivery make all the difference. Relation Affairs uses the latest findings of brain research to enhance and refine communication and marketing concepts. Especially with internet as delivery vehicle for your message, the path to sales depends largely on creating an emotional connection and the perception of value. We develop the right strategy for tomorrow’s communication for you.
Personal Public Affairs – Opening doors
The person is the brand! Successful entrepreneurs and company executives are gradually becoming the brand bearer in this media-driven world. Connecting with and through key-decision makers on social, cultural and economic platforms is crucial in today’s world. Relation Affairs opens these doors and functions as the interface with politics, business and society for your company.